January 17, 2026

Are You Willing

R

ReliableReads Editorial Team

Business Reads

Are You Willing

A few weeks ago, I talked with a woman who’s been thinking about starting her own business for years. She’d done a lot of the right things—read the books, signed up for webinars, and filled a notebook with ideas. But when we got to the part about actually starting, she said, “I’m just not ready yet.”


  1. That phrase shows up everywhere.
  2. I’m not ready to start coaching.
  3. I’m not ready to take that new role.
  4. I’m not ready to start a business.
  5. I’m not ready to have that conversation.


It sounds thoughtful and responsible. But a lot of the time, “not ready” is really another way of saying, “I’m not willing… yet.”


Readiness vs. willingness

Readiness is about having everything lined up—timing, confidence, clarity, resources, a solid plan.

Willingness is simpler: choosing to take the next step even if you don’t have the whole picture.

Here’s the tricky part: with most meaningful goals, you don’t feel fully prepared ahead of time. You get prepared by starting. So when we say “I’m not ready,” what we often mean is, “I don’t want to feel awkward, uncertain, or exposed while I’m learning.”


The comfort of “not ready”

And the world usually supports it.

People will nod and say, “That makes sense.” They’ll tell you to wait until you’re confident, until things calm down, until you have more time. That encouragement can feel kind. But it can also quietly keep you stuck.

A better set of questions might be:

  1. What do I think I need in order to be “ready”?
  2. Is that something I can actually build by taking small steps?
  3. Or am I using “not ready” as a safe way to avoid discomfort?


What’s really underneath it

The feelings behind “not ready”—fear, doubt, insecurity—aren’t permanent. They change with stress, sleep, energy, and what’s happening in life. If you wait until you feel ready all the time, you might be waiting a long time.

Willingness is different. It doesn’t require the perfect mood or perfect moment. It’s simply a decision: “I’ll take one step.”


A simple invitation

The next time you catch yourself saying, “I’m not ready,” pause and ask:

Am I truly unprepared… or am I avoiding the discomfort of starting?

Because growth rarely begins with readiness. It usually begins with willingness.


Contributer:

Jason Jones

The Coaching Hour

https://www.thecoachinghour.com/

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